The idea of convergence is about bringing creative, media, and technology closer together to build a better ad ecosystem. While these ideas all play together broadly, they often sit in silos. We believe there is a significant opportunity to evolve the future of marketing by bringing them closer, resulting in a flywheel effect in which media informs creative, and creative informs media. We want to welcome this group of senior level influencers to connect, collaborate, and “Converge".
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